We selected our collection of high-quality frames to reflect the latest in eyewear style, fashion, and functionality. Whatever your age or eyewear needs, we have something for you!

 
 
  As one of the last remaining "independent" sunglass companies in the world... Rudy Project's mission is simple - research, develop, apply and promote innovations to create comfortable, practical, stylish and cutting-edge product that meets the needs of even the most demanding athletes.

Rudy Project frames are handcrafted in Italy and were created to improve the performances of athletes all around the world. They use the most advanced materials to develop products that elevate your performance. With their easily adjustable nose pads and temples, they conform to the shape of every face to create the perfect fit.

Rudy Project is know for two of their greatest technologies. The first being their ImpactX™ lenses. ImpactX™ is a family of patented polyurethane optical polymers, transparent and unbreakable, originally developed for the military to provide superior protection and performance.

Another technology of Rudy Project is their Polar3FX lenses. Polar 3FX ensures the complete and thorough elimination of glare, polarized light and harmful UV rays and provides excellent eye protection. Its unique light absorption and molecular properties enhance contrast and depth perception while maintaining color integrity and minimizing eye strain.

Technically Cool: the two words that can best sum up this Vision; the two words that best express the DNA of each and every design carrying the brand Rudy Project. The color of any lens plays a critical role in the management of light. Different lens shades and densities make it possible to enhance or preserve the perception of colors, contrast and visual acuity and can aid in glare reduction & elimination of UV rays.
Every shade of lens and every treatment applied to them holds a specific function and purpose that allows you to manage your light conditions to meet the demands of your environment or activity.

Forspeciallight conditions, Rudy Project offers technically advanced specialty lenses with high visual quality tailored to your needs. The various lenses enable you to perform and excel in any light or atmospheric
condition you may encounter. Rudy Project uses a combination of revolutionary materials in the frame construction to create lightweight and incredibly durable sunglasses.
 
New View Optometric Center's Eye Doctor and Staff Provide
Quality Eye Care and Personalized Service You Can Trust

newview Eye Care Optometry

OFFICE HOURS: 
MON By Appt. Only
TUE By Appt. Only
WED By Appt. Only
THU By Appt. Only
FRI Closed
SAT Closed
SUN Closed





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Call Today (619) 465-7900

New View Optometric Center in La Mesa California
Welcome to New View Optometric Center. We provide premium quality eye care and technically advanced, Comprehensive Eye Health Exams and fashion forward affordable Designer Frames, Eyeglasses and Designer Sunglasses in a friendly environment to you, your family, and friends.

We aspire to enhance the quality of your life by supplying custom optical solutions designed to address the complex visual requirements present in today's society. At New View, we strive at every opportunity to demonstrate and impress our patients with technical knowledge, mechanical expertise and customer service.

Together, we will discuss your concerns, gather information about your eye health, lifestyle and needs, propose a solution, confirm your visual performance and verify that we have exceeded your overall expectations.

Call (619) 465-7900 today to schedule your Eye health and Vision appointment with our experienced eye care providers at our La Mesa California Optometrist office and give your vision the level of care and attention it deserves.

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New View Optometric Center 7339 El Cajon Blvd Suite G La Mesa, CA 91942 Phone: (619) 465-7900 Fax: (619) 465-1642

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